This book is subtitled: How Our Unconscious Minds Elect Presidents, Control Markets, Wages Wars and Save Our Lives.
Unfortunately, the book’s subtitle is far from describing its actual contents, which are more along the lines of “Why a Journalist Thinks Psychology Supports the Democratic Party.”
That we have unconscious (or subconscious) minds that influence our behavior in ways we often don’t recognize or acknowledge is nothing new. Freud wrote about it explicitly in modern times. Artists and marketers have long known how to push our internal buttons without us understanding how.
The first sections tell some interesting stories which help to make the author’s case that we’re far more influenced by our unconscious than we wish to believe. Again, nothing really new.